Persona Engine - Transform Your Customer Engagement

Data-generated AI personas

An interactive representation of your customer base

Our Persona Engine revolutionizes how you segment customers and interact with them. The result allows you to better design and validate products, marketing campaigns, and customer experiences.

Our innovative AI-powered tool is quick to implement and delivers immediate value. With just a few clicks, the Persona Engine creates dynamic and interactive personas, detailed representations of your customer groups, based on your company and market data enhanced by AI. This brings your customers to life and enables features such as engaging with different customer groups through chat.

It empowers your organization with new customer insights, replaces traditional customer panels for product development, and simplifies the creation and execution of targeted campaigns.

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An innovative solution improving conversion rates and operational efficiency

Boost engagement & retention with seamless, personalized interactions across all platforms and devices
Increase conversion rates by capturing attention with relevant, tailored products and messaging
Utilize cutting-edge technologies like GenAI and offer exciting new opportunities
Enhance operational efficiency and achieve cost savings effectively for organizations

Our Persona Engine explained in 80 seconds

A solution for all types of industries

Consumer goods & retail

Develop and innovate products effectively: Use the Persona Engine to understand specific preferences and pain points of different customer segments, by asking the Persona about their stance on eco-friendly packaging for example.
Accelerate optimized and targeted campaigns: Engage with different personas about their preferred communication channels and styles to create highly targeted campaigns that align with their values and needs.
Grow e-commerce sales: Conduct A/B testing with different personas to evaluate various website designs, chatbots, and key touchpoints, ensuring an optimal customer journey for your audience.
Quickly optimize inventory management: Use the dynamic persona to gain deeper understanding of buying patterns and preferences, which allow you to make informed inventory management decisions.

Communications, media & entertainment

Improve user experience (UX) design: Ask the persona engine what type of user interfaces cater to their preferences to achieve the best user experience.
Select optimal subscription and retention strategies: Engage with the persona to gain a deeper understanding of which subscription model fits their needs and pain points, ensuring you maintain loyal subscribers.
Enhance customer support: By asking the persona what support channels they prefer (eg. Live chat), you can develop support content which is tailored to the needs and technical proficiency of your customer base.
Optimize data-based revenue: Test various ad placements and targeting based on insights and feedback obtained from the personas to ensure optimal placement optimization.

Financial services

Deepen your customer understanding: The persona engine can enable financial institutions to delve deeper into customer segments, moving beyond general macro trends to uncover specific behaviours and preferences.
Successfully launch new products: Utilize the feedback, insights, and validation gathered from personas, to confidently launch new financial products that target the right customers.
Streamline the customer experience: Engage with the persona to help guide the design and execution of personalized customer journeys. Financial institutions can optimize digital touchpoints based on identified preferences.
Refine communication strategies: Experiment with different financial communication strategies with your personas to gain insights into which messages resonate better.

Life sciences

Personalized customer experience: Engage with the persona to understand what personalized patient support programs fit their needs and pains.
Beyond-the-pill services: Gather and analyze feedback from different personas to improve services. Use the results to train staff and cater to the specific needs of each persona.
Optimize Channel Management: Test various versions of campaigns with dynamic personas to develop marketing strategies through the right channels that best cater to the needs of your customer base.
Improve drug development and research: Use the dynamic personas to ask them questions about their needs regarding trials, to ensure a targeted recruitment strategy that represents a diverse group.

Hospitality & leisure

Develop your offering of peronsalized experiences: Create personalized messages, guest packages, or room amenities by asking the persona to what their preferences are.
Improve services: Gather and analyze feedback from different personas to improve services. Use the results to train staff and cater to the specific needs of each persona.
Enhance digitalized experiences: Conduct a/b testing with dynamic personas to determine which mobile and digital features best enhance the customer experience (e.G., Digital room keys, QR codes).
Improve facility design and upgrades: Integrate new facility upgrades that meet the preferences of different personas. For example, cater to the environmentally conscious persona by providing recycling options.

How you can transform your data into actionable insights with the Persona Engine

Data upload

Upload your data or third-party data set find patterns in behaviour and segment your data based on chosen variables

1

Segment data model

Create segments based on your individual customer data through a cluster algorithm

2

AI enrichment

Bring segments to life by personifying the behaviour and providing context enabled by AI

3

Chat functionality

Interact with your virtual customers, as if you’re talking to a focus group

4

Re-use data

Build different clusters from the same data set, providing new market perspectives

5

Manage access

Manage roles and access for your organization

6

Unmatched customer lifetime value and customer satisfaction, results in more value for the client

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Better sales conversion

Enhance sales conversion rates through improved insights and greater personalization strategies. Collect dynamic data to more accurately predict customer behavior and market trends more effectively.

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Higher product launch success

Boost product launch success rates by thoroughly testing target group needs. Replace traditional customer panels, test assumptions during product development, and run experiments to refine offerings.

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Increased customer experience

Increased customer experience is achieved through the optimization of commercial interactions, allowing businesses to optimize the customer journey, use marketing automation tools, and implement self-service initiatives.

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More efficient workflow

A more efficient workflow is achieved through quick testing to shape campaigns, reducing time spent on customer research, marketing creation, and persona definition. This replaces traditional customer panels.

The Persona Engine empowers your organization

Insights

Most valuable customers: Gather insights in the character traits and behaviour of your most valuable customers.
Customer-centric organization: Increase the customer-centricity of an organization by making interactive and easy to use personas available to everyone.

Testing

Focus group: Replace focus groups and customer interviews and receive answers to your questions within minutes.
Product development: Test product ideas and designs with your personas to increase the development time and time to market.
A/B testing: Execute A/B testing to optimize marketing campaigns.

Execution

Product launches: Organize a (pre)launch tailored to specific personas, incorporating segmented tone of voice and channel selection.
Marketing campaigns: Execute a marketing campaign targeted to a specific segment to increase their value.

Our AI-power at a glance

Unlock the future of customer engagement with AI-powered personas. Discover how our Persona Engine can transform your marketing and product strategies in just a few clicks!

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Start transforming your customer engagement

Optimize your marketing campaigns and elevate customer experiences today

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